I create intentional offline experiences for founders and organisations who believe that real connection changes things. The kind of gathering where people arrive as strangers and leave not wanting to go.
There are so many more communities waiting to be created, so many more spaces for real connection to happen. And somewhere out there, someone has the idea: a gathering, an event, a moment they want to bring into the world, but hasn't found the right person to build it with yet.
That's where I come in. I work alongside founders and organisations who believe in the power of bringing people together and want to do it in a way that actually means something.
In December 2023 I did a full digital detox for a year. What opened up in that space changed how I see everything. More creativity. More depth. And a kind of connection I hadn't realised I'd been craving.
From that place, I co-created Bookclub 010, a silent reading community in Rotterdam. A weekly gathering in the heart of the city that brought book lovers, introverts and Rotterdammers of all walks of life together. The concept sounds simple. The experience was something else entirely. People showed up as strangers, read together in silence, then started connecting as though they'd known each other for years. Nobody reached for their phone. Nobody wanted to go home. Because of the space we designed for them to feel safe enough to be truly present in.
That's what I've been designing ever since. Not just events, but spaces where people feel something real. Where presence and connection are the foundation of a growing community.
See more experiences →I'm Yasmin, and what I care about most is creating spaces where people feel genuinely present. Not just physically in the room, but actually there: connected, open, alive to what's happening around them.
My Javanese and Surinamese roots gave me a deep understanding of what it means to truly gather. The warmth, intention and presence that come from the people and the energy in a space are the things that make a room feel different from the moment people walk in.
I've spent years building events for founders, corporates, startup communities and intimate circles. But what changed my approach fully was doing a digital detox in 2023 for a year. What I found in that intentional space quietly became the foundation for everything I build now. And in all of it, the thing that matters most is never the programme. It's the quality of presence in the room.
I work best with people who feel that too. Who want to create something that goes deeper than an agenda. Who are building for their city, their community, their people and want the event to actually reflect that.
From the first creative conversation to the final moment of the evening, I hold the vision and the logistics together. Concept, vendor coordination, run-of-show, day-of management. Everything taken care of, so you can actually be present at your own event.
A standalone 60-minute paid session where we go back to the core: your mission, your audience, your vision, and translate it into something tangible. You bring your questions. We build the plan together. You leave with clear direction and real next steps.
Your mission deserves to be seen. I create brand storytelling films that bring your vision and values to life in visual form, capturing not just what you do, but why it matters and the people at the heart of it.
Founders who have an incredible mission for their city or their people, and are ready for someone to come alongside them to build it out together. Organisations and institutions who genuinely want to bring people together and want their events to feel human again. People with a vision who are tired of feeling lost between the idea and the reality of it.
If you care about impact, about the people in the room, about creating something that goes deeper than a programme, then I'd love to hear what you're building. Bring me the vision, however formed. We'll shape the rest together.
A moment to get to know not only what you're creating, but also the person or organisation behind the vision. What is your story, and what drives you to bring it to life? This helps us both understand what this gathering truly wants to be.
I translate what you've shared into a clear picture: the creative direction, the format, the experience design, the feel. For the first time, you see it whole. That moment of clarity is where the real work begins.
Full creative direction and event management, a single deep-dive session or a branding video. Together we find the shape that fits where you are and what you actually need right now.
The experience comes to life. The space of presence is created and connections are able to be formed.
Yasmin is an outstanding senior advisor and event strategist. She is empathetic, highly skilled in communication, proactive, and truly excels in her field. It is a pleasure to work with her. Her client-focused mindset and warm presence make people naturally enjoy collaborating with her. She consistently demonstrates her broad expertise in every conversation. I highly recommend her to anyone who has the opportunity to work with her.
Yasmin is a natural people person. She has an incredible ability to make everyone feel valued and welcomed, creating a positive and inclusive atmosphere at every event and team meeting. Her talent for fostering connections and ensuring that all participants are comfortable is truly remarkable; it's also what makes her a great host. She remains prepared and composed, even in the midst of chaos, ensuring a smooth beginning and transition process during the events. I highly recommend Yasmin for her dedication, positivity, and unwavering commitment to delivering outstanding results. With her on board, every event becomes a success.
Our company organizes networking events for both the public and private sectors. While our growth was strong, we lacked internal structure. Yasmin brought a truly remarkable transformation in this area. What made the collaboration even more valuable was that it never felt like she was an external freelancer. It truly felt like we had an additional team member. Her professionalism and communication skills are outstanding, and I wholeheartedly recommend her to any organization looking to create more structure, build an incredible event, or improve project management.
Tell me what you want to create and let's figure out together whether I'm the right person to help you build it.
Let's talk vision together →
